Monthly Archives: September 2023

In 2023, Gase teamed up with McGruff again as a newly elected board member for the NCPC. Together, McGruff and Gase partnered with Alitheon, a company known for using optical AI to help identify and protect against counterfeit parts. Counterfeit and gray market parts impact major automotive companies like Mercedes-Benz. They also serve as an […]

Alitheon, a Seattle-area startup that uses images to create and manage unique identifiers for physical objects, raised $10 million. BMW’s venture capital arm, BMW i Ventures, co-led the Series A round with Imagine Ventures. Founded in 2016, the company aims to help customers from industries such as automotive, aerospace, medical, collectibles, and luxury goods prevent […]

If the strike expands to additional auto plants, additional supply chain impacts could include a rise in “grey market” trade in fake parts, according to Roei Ganzarski, CEO of Alitheon, which provides technology for counterfeit identification and traceability. “A massive walkout will have ripple effects on a global scale,” Ganzarski said in an email. “A halt in production […]

Alitheon uses images to create unique digital fingerprints for item identification, combating counterfeiting and misidentification without the need for QR codes or NFC tags. It is addressing the global $3 trillion counterfeit problem, aiming to ensure product authenticity, transparent supply chains and ethical business practices. The grey markets contribute to societal inequalities through detrimental employment […]