A new app could help collision repairers and consumers identify “gray market” parts that could pose safety and liability risks to vehicle owners as an extra safety step before using them. Gray market refers to parts that are OEM-authentic but failed quality assurance tests and shouldn’t have made it to market, or meet safety standards […]
Monthly Archives: March 2023
Imagine spending more than $1,000 on a new handbag or a limited edition sports jersey, only to find out it is fake. One company from Bellevue, Washington has enlisted the help of AI to knock back the knockoffs. Alitheon has created a platform to identify luxury goods, works of art and collectibles. FeaturePrint acts as a […]
A radio conversation about “she·nan·i·gans” in th auto world as host Nik Miles defines it. Counterfeits and gray markets. What is the difference? What is included, and how big is this problem. And what is Alitheon doing to solve it.
Key topics as described by Brandon include: The most noteworthy performance I saw at CES Where additive approaches to authentication fall short Why proving identify is so important for safety-critical components and systems The danger of counterfeits in the mobility space The additive potential when combining Alitheon’s approach with digital authentication
Over the years, since 2007, I discovered hundreds of startups, incredible companies that for some had exemplary careers, like Shazam (which was like Alitheon at such a small stand), Waze, Bango, Metaio… They are often present in country pavilions. This is the case of the US-based startup created in 2017, Alitheon, which presents the only solution that can irrefutably […]





