Category Archives: Blog

Alitheon comes from the Greek “alithea,” which means truth. The company aims to eliminate fraud and counterfeit aerospace parts through technology that can serialize, authenticate, identify, and trace objects with a picture. In the aerospace industry, this is especially critical because of rogue players who alter original paperwork, authenticating the time of use, production, and […]

Central to this shift is the European Union’s Packaging and Packaging Waste Regulation (PPWR), aimed at minimising environmental impact through smarter, more sustainable practices.
At the forefront of this change is Alitheon, a company redefining the concept of packaging traceability and authentication with its cutting-edge optical AI technology, FeaturePrint.
Alitheon’s CEO, Roei Ganzarski, discusses how this technology aligns with global sustainability goals and how it stands to revolutionise packaging by eliminating traditional identifiers and enhancing traceability.

GA Telesis intends to integrate FeaturePrint into its Wilbur parts provenance and records platform. According to Jason Reed, the recently appointed president of GA Telesis’s Digital Innovation Group, the combined technology will “establish the ultimate standard of traceability and provenance for aviation industry stakeholders.” He adds: “As the aviation industry evolves, transparency throughout the value […]

“FeaturePrint was developed to establish transparency, traceability, and trust using nothing more than a photo. This empowers high-consequence industries to provide the provenance and verification their customers deserve,” said Roei Ganzarski, CEO of Alitheon.

“In the aerospace sector, where safety is paramount, companies and the flying public must have assurances that every part installed on an aircraft is authentic, legal, and correct. By integrating FeaturePrint into WILBUR, this industry gains a new level of trust and safety.”

In a global, digitally driven economy, transparency, traceability and trust are critical to the seamless movement of products from manufacturer to end customer.

Manufacturers must rethink their approach to serialization to meet the needs of today, so that they can ensure long-term integrity of their products and brand, as well as the safety of their customers.
Manufacturers must rethink their approach to serialization to meet the needs of today, so that they can ensure long-term integrity of their products and brand, as well as the safety of their customers.

GA Telesis and Alitheon joined forces to integrate Alitheon’s optical AI technology, FeaturePrint, into WILBUR, GA Telesis’s Web3-enabled Parts Provenance and Records Platform. WILBUR will provide a revolution in securing aircraft and parts authenticity, as well as drive maximum levels of aviation data security within the sector. This collaboration will empower stakeholders to meet the […]

Starting with raw materials and continuing forward with OEMs, heavy maintenance facilities, MRO’s, logistics, airlines, and parts suppliers, WILBUR and FeaturePrint will enhance traceability and identification of aircraft parts throughout the entire aircraft lifecycle. The combined technology addresses aircraft parts previously manufactured, and serves as a forward-looking provenance verification system (PVS) and process for transfer […]

A solution for the problem is offered by Authentique app, a French authentication app launched in 2021 as a Web3-based service that belongs to Ordre Group, a fashion technology firm. More recently, thanks to a partnership with Alitheon, a worldwide key player in Vision AI across aerospace, energy, defense and manufacturing, anyone can check the authenticity […]

FeaturePrint No-Touch Serialization has been recognized in the Artificial Intelligence category in Fast Company’s 2024 Innovation by Design Awards!

The combined technology addresses aircraft parts already manufactured and serves as a forward-looking provenance and verification system for the transfer of assets within the supply chain. Counterfeit and gray market goods, untraceable items, and misidentification of physical products have all recently bedeviled the industry. Using standard industrial cameras or mobile phones, FeaturePrint algorithms create unique […]

“The challenge with batteries is that one bad cell could create that thermal runaway that leads to a fire,” said Roei Ganzarski, CEO of Alitheon, maker of optical AI technology for counterfeit and gray market identification and traceability. Fleet managers need to be diligent about proper maintenance for EVs and batteries.

The system, known as FeaturePrint, doesn’t use barcodes or blockchain. Instead, Alitheon’s AI-enhanced software analyzes ever-so-slight irregularities in the surface of a manufactured item. “We are able to see all of the features, flaws, aspects of the manufacturing process, however you want to define them,” Alitheon CEO Roei Ganzarski explained at Alitheon’s Bellevue headquarters. “Because they’re random and […]

Authentique has forged a strategic partnership with American software firm Alitheon as the industry combats fakes and return fraud — and strives to meet consumer expectations.

Alitheon’s FeaturePrint solution can help protect businesses, and hopefully, it opens up for consumers as well. Using this eases the process of authenticating and tracing purchased goods based on a simple photo taken on a smartphone. The platform aims to offer a reliable and effective solution compared to traditional methods like QR codes and RFID […]

Roei Ganzarski, CEO of Alitheon, shares how its optical AI solutions benefit manufacturers by providing superior traceability throughout the supply chain.

Counterfeit medications and medical equipment is a huge global problem. And it is deadly. Dr. Beacher discusses this important topic with Alitheon CEO, Roei Ganzarski.

The scandal over AOG Technics, which put falsely documented engine components into the hands of major operators worldwide, has highlighted the challenge of keeping unapproved aircraft parts out of the global supply chain. One startup contends that it has a solution

Food and beverage fraud is on the rise and is reportedly costing US$40 billion annually via counterfeits, dilutions, substitution and mislabeling. Roei Ganzarski, CEO of Alitheon, a US-based software company, has developed patented AI technology to digitally ‘fingerprint’ goods and combat label fraud. He delves into the food labeling space and how AI can be […]

“Fraudulent and unidentified goods infiltrate nearly every industry, damaging businesses, economies and livelihoods, as well as risking public health and safety,” said Roei Ganzarski, CEO of Alitheon. Listen to the full Podcast. Alitheon interview starts at around 1:05.

Ganzarski provides an enlightening perspective on the unique challenges and innovations his company has navigated in the realm of product serialization and authentication and supply chain security. Drawing from his rich background in leadership roles across various technology sectors, he highlights how past experiences have finely honed his approach at Alitheon. This interview explores the […]

In yet another example of reducing or eliminating reliance on paperwork, Bellevue, Washington-based Alitheon has devised a way to use AI to identify counterfeit and used parts sold as new. Already in use in applications such as automotive, luxury goods, and precious metals, the version of Alitheon’s system for aerospace has undergone four and a […]

FeaturePrint has been named a stand out innovation among the thousands of exhibitors Hannover Messe by the HUB Institute. “Alitheon’s goal is to combat counterfeiting by digitizing items using a single photograph. The FeaturePrint tool is able to analyze the surface details of objects and generate a digital identity designed as a fingerprint for items. […]

Counterfeit electronics are at best an annoyance to consumers and, at worst, a threat to national security. Whether it’s an outright fake or a gray market device, the prevalence of counterfeit electronics is fueled by demand that’s not being met by the available supply, Roei Ganzarski, CEO of Alitheon, said in an interview with Fierce Electronics. […]

Counterfeit drugs are killing Americans and some companies are turning to technology for help. Specifically, artificial intelligence. “When you can identify every item irrefutably, you can make sure that counterfeit items don’t come in,” said Alitheon CEO Roei Ganzarski. Alitheon has a smartphone app that can validate over-the-counter drugs by taking a picture of the packaging and […]

“The regulatory system allows things like AOG Technics to happen… Everybody checked the boxes, checked all the paperwork. And this still happens.” After falsified records for spare aircraft parts set off a frantic global search for suspect pieces, the aviation industry now faces another daunting task: adapting the archaic paperwork for 100 million components to […]

TracXN, the research partner for Venture Capitalists and Corporate Development offices powered by the largest Startup Data platform tracking over 10m companies globally, identified Alitheon as a minicorn, a company to watch out for as they take the business to the next level, by scaling up for the accelerated growth.

The problem of counterfeit products in the supply chain is an ever-growing threat. Logistics Management reported that counterfeiting is a trillion dollar issue and it is becoming increasingly harder to differentiate the fakes from the real thing. “Counterfeiting is a year-round occurrence and a growing problem,” says Roei Ganzarski, CEO at Alitheon. “The holidays magnify this issue as […]

Forged paperwork was at the heart of a scandal outlined by Bloomberg News in September, where second-hand and knock-off nuts, bolts and turbine blades were sold for installation in jet engines made by Safran SA and General Electric Co. The discovery sent the industry rushing to identify more bogus parts, but the process is cumbersome and […]

Walgreens and CVS have also shuttered some locations, creating so-called “pharmacy deserts” where people can’t physically buy their essential medicines. This has created a “breeding ground” for counterfeit pills, expired prescriptions and laced medicine, according to Roei Ganzarski, CEO of the Washington-based company Alitheon, which provides technology for counterfeit identification and traceability.

Every year for over two decades, TIME editors have highlighted the most impactful new products and ideas in TIME’s Best Inventions issue. To compile this year’s list, we solicited nominations from TIME’s editors and correspondents around the world, and through an online application process, paying special attention to growing fields—such as AI, green energy, and sustainability. We then evaluated each […]

In 2023, Gase teamed up with McGruff again as a newly elected board member for the NCPC. Together, McGruff and Gase partnered with Alitheon, a company known for using optical AI to help identify and protect against counterfeit parts. Counterfeit and gray market parts impact major automotive companies like Mercedes-Benz. They also serve as an […]

Alitheon, a Seattle-area startup that uses images to create and manage unique identifiers for physical objects, raised $10 million. BMW’s venture capital arm, BMW i Ventures, co-led the Series A round with Imagine Ventures. Founded in 2016, the company aims to help customers from industries such as automotive, aerospace, medical, collectibles, and luxury goods prevent […]

If the strike expands to additional auto plants, additional supply chain impacts could include a rise in “grey market” trade in fake parts, according to Roei Ganzarski, CEO of Alitheon, which provides technology for counterfeit identification and traceability. “A massive walkout will have ripple effects on a global scale,” Ganzarski said in an email. “A halt in production […]

Alitheon uses images to create unique digital fingerprints for item identification, combating counterfeiting and misidentification without the need for QR codes or NFC tags. It is addressing the global $3 trillion counterfeit problem, aiming to ensure product authenticity, transparent supply chains and ethical business practices. The grey markets contribute to societal inequalities through detrimental employment […]

Alitheon “fingerprints” manufactured items by taking a picture of each one, including its distinguishing characteristics, as it rolls off an assembly line. “I can serialize, and just like with people, if I fingerprint items, I can say which item it is. I can say something is fake because clearly it isn’t fingerprinted,” Ganzarski said. The […]

The solution is aimed at preventing fraud or other illegal activity related to high value goods from precious metals to luxury goods or critical tools and equipment, says Roei Ganzarski, Alitheon’s CEO. Alitheon has been aiming to address challenges that have resulted from, in part, the changing environment of retail sales. As shopping takes place […]

Learn about the secrets behind optical-AI’s prowess in eradicating counterfeits and gray markets in our live video podcast interview on August 15th, when host Wade Erickson engages in an enlightening conversation with Roei Ganzarski, CEO of Alitheon. Discover cutting-edge technology that reshapes authenticity and trust in a world rife with deception. Whether you’re an expert or curious […]

The combined solution will provide seamless no-touch authenticity verification and traceability for many types of industrial and consumer products along the chain of custody, ensuring their integrity. MIMOSI Connect is a comprehensive Digital Product Passport platform using the cloud, blockchain, AI, GPS and IoT technologies. Peer Ledger explains that its technology gives companies a trusted, […]

Inventory management and control are important in any industry no matter what the item is—be it nuts and bolts, luxury watches, gold bars or aircraft parts. Knowing what you have and where you have it is a critical aspect of operations. In aerospace and defense, this is especially important when it comes to mission assurance. […]

In today’s episode of Category Visionaries, we speak with Roei Ganzarski, CEO of Alitheon, a company that builds solutions for authentication, identification, and traceability of parts, products and people, about how counterfeiting and piracy have emerged as a global challenge for businesses across almost every sector, and the new tools needed in the fight against them. By […]

As more fleets move toward electrification, fleet operators face many challenges — from purchasing the right electric vehicles (EVs) to developing charging infrastructure to training technicians on EVs. As with traditional vehicles, safety is always a top priority. “It’s not like buying a cheaper oil filter and if you get it wrong, maybe you reduce […]

Alitheon, an optical AI technology company, and Peer Ledger, the responsible supply chain company, have integrated Alitheon’s patented FeaturePrint® technology into Peer Ledger’s patented MIMOSI™ Connect platform. The combined solution will provide seamless no-touch authenticity verification and traceability for many types of industrial and consumer products along the chain of custody, ensuring their integrity.

Alitheon and the Port of Seattle, in partnership with the Puget Sound Business Journal, in a recent roundtable discussion about the future of logistics, which is vital to the region’s economy. PSBJ President and Publisher Don Baker moderated a panel with Roei Ganzarski, CEO, Alitheon; and David McFadden, Managing Director, Economic Development Division, Port of […]

AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market, today announced that Alitheon’s FeaturePrint(R), the machine-vision based solution for authentication and traceability of physical items, has been selected as winner of the “Best Optical AI Solution” award in the sixth annual AI […]

Roei Ganzarski, CEO of Alitheon and its optical AI solution, FeaturePrint, which is used for authentication and traceability of physical items, pointed to the additional influence of celebrities and influencers whose style many young people want to “mimic.” “A lot of the younger generation either don’t have the means to buy them, or don’t want […]

Bolstering this creative vision is AI’s anchoring presence, supported by Alitheon, the renowned specialist in AI authentication. With Alitheon’s patented FeaturePrint® technology, each item receives a unique identifier akin to human fingerprints, ensuring unimpeachable identification, authentication, and traceability. Backed by the credibility of Alitheon’s 45 approved patents, FAST Sneaks carves out an edge that’s hard […]

In a recent interview with The BRAKE Report, Roei Ganzarski, CEO of Alitheon, the global leader in optical AI for counterfeit and gray market identification, recently shed light on the escalating issue of counterfeit brake parts infiltrating the automotive supply chain. Brake parts form a crucial aspect of vehicle safety. Original equipment manufacturers (OEMs) meticulously test and […]

While the commercial vehicle industry has gotten creative in working around the parts shortage, it also needs to beware of putting counterfeit parts in vehicles. Unfortunately, counterfeiting technology is so advanced that the naked eye is insufficient to distinguish between real and fake parts. Additional levels of authentication are necessary to keep fakes out of […]

Alitheon, a new AIPIA member  has introduced a patented system called FeaturePrint with an optical-AI that detects the authenticity of an item by irrefutably identifying each original. It provides a proven, simple and reliable solution to eliminate counterfeits, shut down grey market activity and enable tracking and tracing, all with one photo using a standard […]

Alithieon has developed a technology that enables authentication and verification of items without the need for etching, serial numbers, or any other form of identification. This technology uses a feature print to identify items with just a camera. BMW is the lead investor in the company, which has over 45 patents and is already being […]

Roei Ganzarski, CEO of Alitheon®, a Bellevue, WA-based Optical AI company, shares more on how they are providing the missing link between the physical and digital worlds with solutions for the authentication, identification and traceability of parts and products. Alitheon’s FeaturePrint® solution creates for objects, what fingerprints are for people – a one of a kind, […]

Counterfeiting, regardless of the type of product involved, is a phenomenon that is as common as it is dangerous. On the one hand there are the legitimate owners of a brand, who in addition to losing income see their brand linked to something of low value. On the other hand, there are consumers who (sometimes without their knowledge) find […]

Artificial intelligence (AI), while often an enigmatic buzzword, is undeniably revolutionizing industries worldwide. One striking example is FAST Sneaks, the pioneering footwear brand harnessing AI’s potential. Their trailblazing vision brings an unprecedented transformation to the sneaker industry, infusing cutting-edge technology with the art of shoemaking. Let’s delve into the story behind the first-ever AI-based footwear […]

Fast Sneaks, a ground-breaking new footwear company, is slated to launch an exclusive collection by renowned artist Brendan Murphy on June 7, 2023. This first-market mover is set to reveal a collection of one-of-ones, utilizing AI to provide the ultimate ‘rare pair,’ as well as authentication and provenance. Breaking through a crowded category with its technology-driven innovation, Fast […]

FeaturePrint, according to Fast Sneaks, creates the equivalent of people’s fingerprints for items. Further explaining the technology, Fast Sneaks said FeaturePrint creates a unique identifier that does not require changes to the item, and not only enables quick and easy digitization of physical objects for irrefutable identification, authentication and tracing, it also eliminates misidentification and […]

While automakers put OE safety systems through rigorous testing and quality controls, counterfeit and gray market parts don’t offer the same assurance and can present risks By 2030, 95 percent of new vehicles sold will be connected vehicles, and a large portion of them will be electric using large numbers of battery cells. Connectivity and electrification […]

The recent semiconductor shortage, as well as the surge in electric transportation, has highlighted that modern vehicles are essentially computers and batteries on wheels. Estimates say vehicles today use over 1,000 microchips, and electric cars can have thousands of battery cells. And these are expected to increase as transportation technology evolves. The future of mobility is autonomous […]

A new app could help collision repairers and consumers identify “gray market” parts that could pose safety and liability risks to vehicle owners as an extra safety step before using them. Gray market refers to parts that are OEM-authentic but failed quality assurance tests and shouldn’t have made it to market, or meet safety standards […]

Imagine spending more than $1,000 on a new handbag or a limited edition sports jersey, only to find out it is fake. One company from Bellevue, Washington has enlisted the help of AI to knock back the knockoffs. Alitheon has created a platform to identify luxury goods, works of art and collectibles. FeaturePrint acts as a […]

A radio conversation about “she·nan·i·gans” in th auto world as host Nik Miles defines it. Counterfeits and gray markets. What is the difference? What is included, and how big is this problem. And what is Alitheon doing to solve it.

Key topics as described by Brandon include: The most noteworthy performance I saw at CES Where additive approaches to authentication fall short Why proving identify is so important for safety-critical components and systems The danger of counterfeits in the mobility space The additive potential when combining Alitheon’s approach with digital authentication

Over the years, since 2007, I discovered hundreds of startups, incredible companies that for some had exemplary careers, like Shazam (which was like Alitheon at such a small stand), Waze, Bango, Metaio… They are often present in country pavilions. This is the case of the US-based startup created in 2017, Alitheon, which presents the only solution that can irrefutably […]

“What does it mean for industry, when a company or consumer can irrefutably authenticate a product as well as its ownership and associated data?” said Roei Ganzarski, CEO of Alitheon. “It means goodbye to having to deal with counterfeits, gray market activity, theft, fraud, misidentification, human error, and a whole host of other expensive and risky […]

The London Bullion Market Association (LBMA) announced that it has added optical AI developer Alitheon to the pool of five companies that support the Gold Bar Integrity (GBI) initiative. Alitheon is the only US-based company to be selected and its work will consist of identifying, authenticating, and tracing each individual bar, be it a small […]

Alitheon has been recognized by the London Bullion Market Association (LBMA), the world’s leading independent standards authority for the global precious metals industry, as one of only five companies to support LBMA’s Gold Bar Integrity (GBI) initiative. As the precious metals markets face increasingly pervasive human rights, environmental, and economic threats, the aim of the GBI Initiative is to combat illicit trade […]

The demand for gold from private investors has significantly increased since the corona crisis – at the same time, investors and private investors have a growing need for transparency across the value chain. Argor-Heraeus has been working for years to increase the traceability of gold. With a start-up cooperation, the company is now taking the […]

Mass production has always been in tension with unique objecthood. But modern technology from Alitheon, a startup in Bellevue, Washington, provenance and authentication can be applied to specific mass-produced objects — be they sneakers, pharmaceuticals, car parts, art prints, t-shirts, or even bars of gold. And it can all be done just by taking photos. […]

What do collectible sports cards and the medicine in your cabinet have in common? There’s a chance they are fake or not worth the price tag attached to them—at least that’s the reality as industries grapple with the estimated $2.3 trillion counterfeit market.

Beyond the physical considerations of a drug product, drugmakers must also protect products from other threats, such as counterfeiting. Alitheon’s FeaturePrint enables authentication, identification and traceability of individual items out of millions of similar objects; creating a one-of-a-kind, unique identifier that does not require marking. Advanced machine vision technology provides immediate and irrefutable identification that can significantly […]

World-renowned contemporary artist Brendan Murphy has teamed up with optical-AI-based technology company Alitheon to authenticate and trace original works of art and protect galleries, artists, auction houses, and collectors. At Art Miami, Alitheon’s FeaturePrint® technology – which irrefutably identifies originals through a simple photograph – will be a staple in fortifying pieces like Murphy’s, including his 517-carat diamond sculpture […]

By creating a unique “fingerprint” of an item, AI-based software could offer a solution to fighting counterfeit goods, which cost the world’s economy hundreds of billions of dollars each year. “The technology that the counterfeiters use is fantastic. It gets better and better every year as well,” Ganzarski said, adding: “it’s just like the virus […]

The Pharma Innovation Awards are an annual celebration of new technologies and services that help advance product quality, risk reduction and manufacturing efficiency. Alitheon is one of this year’s Pharma Innovation Award winners!

Bellevue-based product authentication company Alitheon has raised a $10 million Series A round. With the funding, announced Tuesday, Alitheon CEO Roei Ganzarski said the company plans to add about six to eight employees this year to its current 14-person team. He added that most of the employees are based in the Puget Sound region.

BMW’s venture capital firm, BMW i Ventures, has announced its lead investment in a US$10m (£8.75m) Series A round for Alitheon, an optical AI technology company. BMW i Ventures previously invested in the company’s seed round and is co-leading this round of investment alongside Imagine Ventures, a Seattle-based venture capital firm.

The Swiss precious metals industry does not want to be accused of doing business with Russia or other dubious countries of origin. To prevent this, the industry uses high-tech methods. Alitheon is key to this.

A startup company called Alitheon has come up with a way to solve this [countefeting] problem using optical artificial intelligence. Much like a fingerprint, which is very unique, the optical AI identifies physically inherent characteristics of goods. Because, even if they appear identical, they are not.

Manufacturing counterfeits is a thriving business with hundreds of products duplicated and sold across the sold as original ones. At the individual level, the consequences are grave, particularly when the products in question belong to the automobile industry or pharmaceuticals. Object identification technologies, to date, haven’t been able to contain the menace of counterfeits.

Alitheon’s optical artificial intelligence system can authenticate products by simply taking a picture. Through the use of an optical artificial intelligence (AI) system, the [Alitheon] technology can identify counterfeit goods—right down to an individual tablet.

Ganzarski believes the solution lies in something that, at first blush, might seem suspiciously low-tech: pictures. Can something that simple really authenticate every object in the world? It can, says Ganzarski, if one thinks of a photo as a digital fingerprint — every bit as unique as a literal human fingerprint.

The Center for Data Innovation spoke with Roei Ganzarski, CEO of Alitheon, a U.S.-based company focused on authenticating, identifying, and tracing physical items, parts, and products using just a digital photo. Ganzarski discussed the potential of using advanced optical AI to track and trace items in production lines and supply chains to stop counterfeits and […]

A machine-vision startup has developed a digital fingerprinting technology that allows to track and authenticate parts across supply chains and distribution systems.

Alitheon’s digital fingerprinting technology (FeaturePrint ID), which represents product surfaces as math formulas to enable on-demand verification of an authentic auto part via an industrial camera or a handheld app.

Counterfeit automotive parts are big business. The U.S. Department of Commerce has estimated that the industry is now worth about $45 billion

Angelina Czarnecki features Alitheon in her First Shift news program and interviews CEO Roei Ganzarski. Goto time stamp 2:50

Roei Ganzarski is embarking on a totally different kind of tech adventure. He’s just been named president and CEO of Alitheon, a Bellevue, Wash.-based venture that focuses on digital fingerprinting for physical products.

Bellevue-based product authentication startup Alitheon has named Roei Ganzarski as the company’s new CEO. “Alitheon’s disruptive technology is like nothing I have seen before and is truly cutting-edge,” Ganzarski said in a news release. “It is the missing link between the physical and digital worlds. I’m extremely excited at the opportunity to lead this team […]