Is that Gucci Real or Fake? AI Will Tell You FeaturePrint applies digital fingerprints to physical objects

Imagine spending more than $1,000 on a new handbag or a limited edition sports jersey, only to find out it is fake. One company from Bellevue, Washington has enlisted the help of AI to knock back the knockoffs.

Alitheon has created a platform to identify luxury goods, works of art and collectibles. FeaturePrint acts as a fingerprint, or unique identifier, that doesn’t require any modifications, marks or added elements to a physical object.

The tech works by taking a photograph which the program then accurately verifies an item as the labeled original using machine vision. The platform can act as an additional verification check for buyers or auction houses.

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