Monthly Archives: August 2024

Central to this shift is the European Union’s Packaging and Packaging Waste Regulation (PPWR), aimed at minimising environmental impact through smarter, more sustainable practices.
At the forefront of this change is Alitheon, a company redefining the concept of packaging traceability and authentication with its cutting-edge optical AI technology, FeaturePrint.
Alitheon’s CEO, Roei Ganzarski, discusses how this technology aligns with global sustainability goals and how it stands to revolutionise packaging by eliminating traditional identifiers and enhancing traceability.

GA Telesis intends to integrate FeaturePrint into its Wilbur parts provenance and records platform. According to Jason Reed, the recently appointed president of GA Telesis’s Digital Innovation Group, the combined technology will “establish the ultimate standard of traceability and provenance for aviation industry stakeholders.” He adds: “As the aviation industry evolves, transparency throughout the value […]

“FeaturePrint was developed to establish transparency, traceability, and trust using nothing more than a photo. This empowers high-consequence industries to provide the provenance and verification their customers deserve,” said Roei Ganzarski, CEO of Alitheon.

“In the aerospace sector, where safety is paramount, companies and the flying public must have assurances that every part installed on an aircraft is authentic, legal, and correct. By integrating FeaturePrint into WILBUR, this industry gains a new level of trust and safety.”

In a global, digitally driven economy, transparency, traceability and trust are critical to the seamless movement of products from manufacturer to end customer.

Manufacturers must rethink their approach to serialization to meet the needs of today, so that they can ensure long-term integrity of their products and brand, as well as the safety of their customers.
Manufacturers must rethink their approach to serialization to meet the needs of today, so that they can ensure long-term integrity of their products and brand, as well as the safety of their customers.