Digital World? WEB3? Let’s Not Forget We Still Live in a Physical World. How can optical-AI tech improve security and trust while linking the digital and physical worlds without harming physical asset integrity?

Roei Ganzarski, CEO of Alitheon®, a Bellevue, WA-based Optical AI company, shares more on how they are providing the missing link between the physical and digital worlds with solutions for the authentication, identification and traceability of parts and products. Alitheon’s FeaturePrint® solution creates for objects, what fingerprints are for people – a one of a kind, unique identifier that does not require you to modify or add anything. Using just a camera, FeaturePrinting enables authentication, identification, and traceability of individual items out of millions of similar objects.