Beyond the physical considerations of a drug product, drugmakers must also protect products from other threats, such as counterfeiting. Alitheon’s FeaturePrint enables authentication, identification and traceability of individual items out of millions of similar objects; creating a one-of-a-kind, unique identifier that does not require marking.
Advanced machine vision technology provides immediate and irrefutable identification that can significantly reduce or virtually eliminate the risk of theft and fraud while providing an easy experience for users. Users can take a picture of the product — using a phone, an existing camera on the production line, or anything else — and the app’s optical AI algorithms create a version of what fingerprints are to humans, but for each product. This information is readily available for traceability, identification and authentication review by drugmakers, distributors or even regulators.
Ultimately, the technology’s approach prevents counterfeit-related issues not by trying to detect counterfeits but instead by irrefutably identifying originals — a helpful step forward in today’s complex pharma supply chain.
