Conversation with Roei Ganzarski, CEO of Alitheon: $30 Million Raised to Help Organizations Trace the Untraceable

In today’s episode of Category Visionaries, we speak with Roei Ganzarski, CEO of Alitheon, a company that builds solutions for authentication, identification, and traceability of parts, products and people, about how counterfeiting and piracy have emerged as a global challenge for businesses across almost every sector, and the new tools needed in the fight against them. By protecting their client’s products from black market competition, as well as detecting and tracking down costly fakes, Alitheon makes sure that authenticity is rewarded, the way things should be.