The solution is aimed at preventing fraud or other illegal activity related to high value goods from precious metals to luxury goods or critical tools and equipment, says Roei Ganzarski, Alitheon’s CEO.
Alitheon has been aiming to address challenges that have resulted from, in part, the changing environment of retail sales. As shopping takes place increasingly online, with distributed supply chains, the potential for fraud, errors, or losses increases. One example is gray market sales when legitimate goods are sold through unauthorized channels, which leads to loss of revenue and integrity for the manufacturer or brand. In some cases, it can also be a safety risk, for example, if a medicine has expired and is being resold. Beyond gray market and counterfeit goods, however, is the problem of supply chain, says Ganzarski. “People want to know: ‘Where are my items? Where have they been?’”
